Go-to-Market Strategy

3-Phase Growth Strategy

15,000

Practitioners by Month 18

🎯 3-Phase Strategy

🌱

Phase 1: Beachhead (Months 1-6)

Focus on quality over quantity

Goals

  • β€’ 500 verified practitioners
  • β€’ 5,000 registered clients
  • β€’ $500K GMV
  • β€’ Product-market fit validation

Budget: $125K

  • β€’ Instagram/TikTok ads: $50K
  • β€’ Influencer partnerships: $30K
  • β€’ Content creation: $20K
  • β€’ SEO/blog: $15K
  • β€’ Events/PR: $10K

Key Tactics

Practitioner Acquisition:

  • β€’ Direct outreach to Instagram practitioners
  • β€’ Referral program (invite 3, get featured)
  • β€’ Facebook groups & spiritual communities

Client Acquisition:

  • β€’ Targeted Instagram/TikTok ads
  • β€’ Content marketing (blog, YouTube)
  • β€’ Partnership with wellness brands
πŸ“ˆ

Phase 2: Growth (Months 7-12)

Scale what works

Goals

  • β€’ 3,000 active practitioners
  • β€’ 30,000 registered clients
  • β€’ $5M GMV
  • β€’ Expand to 10+ US cities

Budget: $200K

  • β€’ Paid ads (all channels): $100K
  • β€’ Influencer campaigns: $40K
  • β€’ Content & SEO: $30K
  • β€’ PR & partnerships: $20K
  • β€’ Events: $10K

Key Tactics

Double down on highest-performing channels from Phase 1. Launch mobile app. Expand practitioner referral program. Partner with spiritual influencers for authentic endorsements. Implement retargeting campaigns.

πŸš€

Phase 3: Scale (Months 13-18)

Dominate the market

Goals

  • β€’ 15,000 active practitioners
  • β€’ 150,000 registered clients
  • β€’ $50M GMV run rate
  • β€’ Expand internationally (UK, CA)

Budget: $175K

  • β€’ Paid ads: $90K
  • β€’ Brand campaigns: $35K
  • β€’ International expansion: $25K
  • β€’ Content & SEO: $15K
  • β€’ Partnerships: $10K

Key Tactics

Launch in UK and Canada. Major brand awareness campaigns. PR push in mainstream media. Strategic partnerships with wellness brands. Community features (forums, events, courses).

πŸ“± Marketing Channels

πŸ“Έ

Instagram

50%
of marketing budget

Primary channel for reaching both practitioners and clients. Visual platform perfect for spiritual content.

  • β€’ Feed posts & Reels
  • β€’ Stories & highlights
  • β€’ Influencer partnerships
  • β€’ Paid ads & retargeting
🎡

TikTok

20%
of marketing budget

Fastest-growing channel for Gen Z spiritual seekers. Viral potential.

  • β€’ Short-form spiritual content
  • β€’ Practitioner spotlights
  • β€’ Educational videos
  • β€’ TikTok ads
πŸ“˜

Facebook

15%
of marketing budget

Target older demographics (35-55) interested in spiritual services.

  • β€’ Facebook Ads
  • β€’ Groups & communities
  • β€’ Event promotion
  • β€’ Retargeting campaigns
πŸ“

Content/SEO

10%
of marketing budget

Long-term organic growth through valuable content.

  • β€’ Blog posts (astrology guides)
  • β€’ SEO optimization
  • β€’ Email newsletter
  • β€’ YouTube videos
🀝

Partnerships

3%
of marketing budget

Strategic partnerships with complementary brands and platforms.

  • β€’ Wellness apps (Calm, Headspace)
  • β€’ Spiritual brands
  • β€’ Yoga studios
  • β€’ Co-Star, The Pattern
πŸ“°

PR & Media

2%
of marketing budget

Mainstream media coverage for credibility and reach.

  • β€’ TechCrunch, Forbes
  • β€’ Wellness publications
  • β€’ Podcasts
  • β€’ Press releases
🎯

Our Unfair Advantage

We're not just building a marketplaceβ€”we're building a movement. Spiritual practitioners are our biggest advocates. They'll bring their existing audiences to the platform, creating organic viral growth that money can't buy.