24-Month Sprint to 550K Users
By design — the platform IS the product
Charging fees would slow user acquisition, force us to compete against incumbents on price, and dilute the strategic asset we're building. Revenue would also anchor us at SaaS multiples — strategic acquirers pay much more for category leaders with high engagement.
The metrics that matter for us — and for our acquirers — are users, engagement, GMV signal, and category share. Everything below is denominated in those.
Select a scenario to explore different acquisition trajectories
| Metric | Month 6 | Month 12 | Month 18 | Month 24 |
|---|---|---|---|---|
| Practitioners | 1K | 8K | 25K | 50K |
| Clients | 10K | 80K | 250K | 500K |
| Total Users | 11K | 88K | 275K | 550K |
| Monthly Burn | $100K | $130K | $150K | $150K |
Burn averages ~$130K/month for 24 months = $3.1M
Lean team: 4-6 people total, no enterprise sales motion
Platform already built: infra costs scale slowly
Acquisition exit at M24: we don't need to reach profitability
$3M raise → 24 months of runway → 550K users → exit at $150M-500M
We don't take a cut, but the GMV flowing through the platform is the single most credible signal of value to a strategic acquirer. We just don't monetize it ourselves.
| Checkpoint | Practitioners | Sessions/Month | Annualized GMV Run Rate |
|---|---|---|---|
| Month 6 | 1,000 | 3,000 | $5.4M |
| Month 12 | 8,000 | 28,000 | $50M |
| Month 24 | 50,000 | 200,000 | $360M |
Assumes ~3 sessions/practitioner/month at $150 average session. We capture 0% — the entire amount flows to practitioners.