Financial Projections

5-Year Revenue Model & Unit Economics

$29.2M

Year 5 Platform Revenue (Base Case)

📊 Interactive Financial Model

Select a scenario to explore different growth trajectories

Metric	Year 1	Year 2	Year 3	Year 4	Year 5
Active Practitioners	2,000	6,000	15,000	30,000	45,000
Annual GMV	$8.6M	$25.9M	$64.8M	$129.6M	$194.4M
Platform Revenue (15%)	$1.3M	$3.9M	$9.7M	$19.4M	$29.2M

Revenue Growth Visualization

$1.3M

Year 1

$3.9M

Year 2

$9.7M

Year 3

$19.4M

Year 4

$29.2M

Year 5

💎 Unit Economics

📈

$2,160

LTV

Lifetime Value per Practitioner

• Avg. transaction: $180/session

• Platform margin: 80%

• Retention: 15 months

$180 × 80% × 15 = $2,160

💰

$80

CAC

Customer Acquisition Cost

• Organic/referral: $30

• Paid ads: $120

• Influencer: $50

Blended Year 1: $80-100

🚀

27:1

LTV:CAC

World-Class Ratio

• Conservative: 21.6:1

• Base case: 27:1

• Optimistic: 33.75:1

$2,160 ÷ $80 = 27:1

💸 Gross Margins: 75-80%

Revenue Breakdown

Transaction Fees (15%)85%

Premium Subscriptions10%

Featured Listings5%

Cost Structure

Payment Processing (2.9% + 30¢)~3%

Infrastructure (AWS, Twilio)~5%

Customer Support~12%

75-80% Gross Margin

Comparable to best-in-class SaaS businesses (Shopify, Stripe, Zoom)

💼 Use of Funds

$500K

Marketing$250K (50%)

Product$125K (25%)

Operations$100K (20%)

Legal/Buffer$25K (5%)

12-month runway

$1M

Marketing$500K (50%)

Product$250K (25%)

Operations$200K (20%)

Legal/Buffer$50K (5%)

15-month runway

⭐ Recommended

$2M

Marketing$1M (50%)

Product$500K (25%)

Operations$400K (20%)

Legal/Buffer$100K (5%)

18-month runway

🎯 18-Month Milestones

Growth Metrics

15,000

Active Practitioners

150,000

Registered Clients

$50M

Annual GMV Run Rate

$7.5M

Platform Revenue Run Rate

Product Milestones

✓
Mobile Apps Launch
iOS & Android native apps
✓
AI Matching Algorithm
Personalized practitioner recommendations
✓
Premium Subscriptions
Tiered plans for practitioners
✓
International Expansion
UK, Canada, Australia launch
✓
Marketplace Features
Courses, digital products, group sessions

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