Executive Summary

The Airbnb for Spiritual Services

$180B → $787B

Market Opportunity (2025 → 2035)

🔥 The Problem

The spiritual wellness industry is massive but completely fragmented. 500,000+ practitioners are operating through Instagram DMs, Venmo, and scattered websites.

😰

For Practitioners

No professional platform, unreliable payment methods, difficult client management

🔍

For Clients

Hard to find qualified practitioners, no reviews or ratings, uncertain quality

💸

Opportunity Cost

$180B market with zero dominant player capturing the value

✨ The Solution

AstroSoul: The first professional marketplace consolidating spiritual wellness services

We're building the infrastructure layer for the entire spiritual wellness industry— astrologers, tarot readers, psychics, energy healers, and spiritual mentors connecting with clients seeking guidance, growth, and transformation.

🌟 For Practitioners

✓Professional storefront with customizable profiles
✓Integrated booking, payments, and video sessions
✓Client management and automated scheduling
✓Keep 85% of revenue (vs. 50-70% elsewhere)

🔮 For Clients

✓Browse verified practitioners with reviews
✓Secure payments and booking system
✓Video consultations built into platform
✓Personalized recommendations and favorites

🚀 Platform Status

LIVE IN PRODUCTION

Platform is fully operational at astrosoul.guru

Technical Infrastructure

✅ 28+ database tables (PostgreSQL)
✅ 60+ API endpoints
✅ Real-time messaging (Socket.IO)
✅ Video consultations (WebRTC)
✅ Payment processing (Authorize.Net)
✅ Booking & scheduling system
✅ Review & rating system

Key Features

✅ Practitioner profiles & storefronts
✅ Service listing & pricing
✅ Availability management
✅ Secure video sessions
✅ In-app messaging
✅ Analytics dashboard
✅ Mobile-responsive design

💰 Business Model

Primary Revenue: Transaction Fees

15% platform fee on all transactions

Example: Practitioner charges $120 for a session

Client pays: $120Practitioner receives: $102AstroSoul keeps: $18

Secondary Revenue Streams

Premium Subscriptions

$29-99/month for practitioners

• Featured placement
• Advanced analytics
• Priority customer support
• Marketing tools

Featured Listings

$50-200/month for visibility

• Homepage placement
• Category top spots
• Email newsletter features
• Social media promotion

📊 Unit Economics (Best-in-Class)

$2,160

LTV per Practitioner

Conservative estimate

$80

CAC per Practitioner

Blended Year 1 cost

27:1

LTV:CAC Ratio

World-class economics

75-80% gross margins — comparable to best SaaS businesses

📈 Market Opportunity

$180B

TAM (2025)

Total Addressable Market

$249B

SAM (2025)

Serviceable Available Market

$787B

TAM (2035)

10-year projection

🎯 Key Market Insight

This is a $180 billion market with ZERO dominant players. No Uber, no Airbnb, no DoorDash equivalent exists. It's completely fragmented, and we're building the category-defining platform.